top of page


6. Blogging and Long-Form Content

Blogs and long-form content will be significant in 2023. As a content marketing tool, longer content is invaluable as a passive way to drive more traffic through SEO optimization and high-quality research. Reports, whitepapers, and long-form articles have the biggest impact. Researching and writing will take more time, but the results speak for themselves. In a 2021 report from Content Marketing Institute, 48% of respondents said that research reports delivered the best results in their marketing efforts. Creators should aim to build a library of evergreen content in these formats. The investment is small compared to the potential return through curious traffic landing on your content and diving into your products and services.


Get in Touch


bottom of page