6. Blogging and Long-Form Content
Blogs and long-form content will be significant in 2023. As a content marketing tool, longer content is invaluable as a passive way to drive more traffic through SEO optimization and high-quality research. Reports, whitepapers, and long-form articles have the biggest impact. Researching and writing will take more time, but the results speak for themselves. In a 2021 report from Content Marketing Institute, 48% of respondents said that research reports delivered the best results in their marketing efforts. Creators should aim to build a library of evergreen content in these formats. The investment is small compared to the potential return through curious traffic landing on your content and diving into your products and services.