References

Brief

Describing the activities and results of the core business lines of POST Luxembourg with a special emphasis on the CSR aspects.

What the Content Spot... did

Interviews, transcription, creation of written content, especially for the storytelling part.

Anne-Frédérique Grandjean (Post Luxembourg): her help, availability, kindness and patience were boundless, not to mention her professionalism. It's a huge job.

Thanks to

Job Title

Rapport intégré POST Luxembourg 2021

Post Luxembourg

Client

Year

2022

Get in Touch

Brief

To inform the Luxembourg population about how the European Union is acting on the field with concrete actions that have a direct and positive impact on people's lives.

What the Content Spot... did

Developed an overall creative concept. Pre-production management, production management, direction, post-production and visual and audio quality control. Definition of scripts. Follow-up management.

An infomercial format with a look and definition appropriate to the TV format, with real people telling a real story. The "situation as it is" is illustrated by a formal testimonial and a statement from the final beneficiary, all supported by a wall of thematic images. The framework used to unify the campaign and to give a homogeneous and recognisable whole.

Concept

Claude Pauly as chief DOP and his team of cameramen and as post producer, Cyril Orcel : Music, Steve Gerges: motion design, Cropmark: art direction, and many more on the set and behind the scene: A special thanks goes to the  « Au pain de Mary » for their wonderful viennoiseries, which were absolutely mandatory during the shooting days.

Thanks to

Job Title

TV Flagship Campaign

Commission européenne, Représentation Luxembourg

Client

Year

2021

Brief

Assisting the Head of Communication and Marketing to conduct the name changing campaign.

What the Content Spot... did

Brand strategy, creative concept development, creative director, overall counselling for the implementation of the campaign and communication aspects. Media plan, project management, implementation of all the creatives aspects, content creation.

Thanks to all the people at Stonefort. Best place to work ever. A very special goes to Bertrand Gilson, who is e real brother to me, and to Cristina of course, for the awesome doppio. And not to forget the creative support of Claude Pauly, Christian Wilmes, Jeff aka Jeffrey, Nicolas Felten!!!

Thanks to

Job Title

Builders insurance becomes Stonefort Group

Stonefort Group

Client

Year

2022

Brief

Inspire to visit Wiltz and its surroundings trough their new webpage. The goal was to create real “lived” experiences through a storytelling strategy.

What the Content Spot... did

Setting of editorial line. Wrote several stories enlighten the various possibilities that Wiltz and surroundings has to offer. Often unknown treasures.

Cropmark for introducing the Content Spot… to the client and all the folks from Woolz.

Thanks to

Job Title

visitwiltz.lu

Municipality of Wiltz

Client

Year

2022

Beyond-spaces.de

Naming, branding and website content (work in progress)

Strategy, positioning and content

cropmark

espace medias

Editing in L, F and D, translations

Branding, communication plan, creative concepts and content variations

ICN

lola

communication concepts, campaign texts

Branding, storytelling, editorial line, classic campaigns, content for website and social networks, POS, product development and marketing actions

Mondorf Domaine Thermal

Maryland

myenergy.lu

Institutional and citizen communication in F, L, D and GB Development of creative concepts, print and radio advertorials, website content, social networks, writing articles and interviews

Creative concepts, campaign texts, radio and TV spot design

Myguichet.lu

Nordstad

F and D brochure editing, translations

Pre-production and audiovisual production, creation of scenarios, synopsis and multimedia concepts, quality monitoring and control, institutional, internal, crisis communication, B2B, client presentations

Ooznext

Sofyne

Branding, employer brand, relationship marketing actions, e-newsletters and definition of Linkedin content

" We are in this together for real, right here, right now, but every once in a while, we will have a blast. "

And many more

Autocenter Goedert, BGL BNP Paribas, Banque Raiffeisen, Bernard-Massard, BCEE, BANQUE DE Luxembourg, CEGEDEL, enovos, Ducal, maryland, SIDOR, various Ministries and Administrations, Moulins de Kleinbettingen, Sources Rosport, ACA, Van Breda & Lang, Foyer Assurances, lalux, Delphi, Rotarex,  Vinsmoselle Luxembourg, vous, Plan K, binsfeld, Sanichaufer, Schroeder Joailliers, Chambre des Métiers

And some more …

© 2022 The Content Spot a service by fils de pub s.à r.l. - Legal aspects

" The brand is the indisputable source for all communication and all marketing action. "